Displays & Signs

Product: Vermont American Tool Co. Bulk screwdriver-bit cabinet
P-O-P company: In house
Distribution: Lumberyards and home centers
Introduction: March 1993
Duration: Permanent
Construction: Styrene and acrylic
Vermont American Tool's new cabinet for bulk screwdriver bits follows on the heels of last year's successful introduction of similar designs for its router bits. The cases keep bits sorted by type and prevent pilferage.

Product: Royal Appliance Dirt Devil vacuum cleaners
Number of displays: 1,000
P-O-P company: AG Industries Inc., Cleveland
Distribution: Mass merchants, discount stores and hardware stores
Introduction: June 1993
Duration: Permanent
Construction: Polyethylene and metal
Royal is marketing headers and merchandisers in 4- or 8-foot lengths, depending on the space the retailer allows for Dirt Devil products.

Product: Pillsbury Co. Green Giant mushrooms
Number of displays: 10,000
P-O-P company: Display-Pak, Minneapolis
Distribution: Supermarkets
Introduction: February 1993
Duration: Semi-permanent
Construction: Wire
A hanging wire basket provides Pillsbury with a secondary location for merchandising its mushrooms.

Product: Borg-Warner and Niehoff fuel injection and carburetion products
Number of displays: 2,000
P-O-P company: Convergence Corp., Abingdon, Md.
Distribution: Auto parts stores
Introduction: June 1993 (reintroduction in Spanish)
Duration: Semi-permanent
Spanish-language versions of counter mats, as well as the originals in English, for BWD Automotive Corp. products offer salespeople a visual aid for helping customers.

Product: Puffin ice cream and frozen yogurt
Number of displays: 100
P-O-P company: TecArt Industries Inc., Farmington Hills, Mich.
Distribution: Anywhere dessert is served
Introduction: April 1993
Duration: Permanent
Construction: Vacuum-formed, high-impact Dow ABS plastic (box); screen-printed clear acrylic (face panel)
A sign highlights the "chunks and stuff" found in Puffin ice cream and frozen yogurt, new products with the look of soft serve, but with the chunks found in superpremium ice cream.