Displays & Signs

Advertiser: Colgate-Palmolive Co., New York
Producer: Dimensional Merchandising, Livingston, N.J.
Objective: To introduce toothbrush product to a brand new market: youth ages 1 through 7 years old. Use of well-known Warner Bros, characters was intended to draw children and mothers to the display.

Advertiser: Toddler University, Westport, Conn.
Producer: Modern Plastics, Bridgeport, Conn.
Objective: To enhance profitability for retailers and to communicate the features and benefits of the product to consumers. The pencil display, along with the packaging (marble notebook, spiral notebook and pencil holder) work together to emphasize the Toddler University concept.

Advertiser: John Paul Mitchell Systems, Beverly Hills, Calif.
Producer: RTC Industries Inc., Chicago
Objective: To increase product placement and impact in beauty salons, merchandise a wide variety of products including trial sizes, and make it easier for both the consumer and stylist to find the appropriate product and maintain a consistent plan-o-gram. Display also needed to be stylish and modern looking to fit in with a wide variety of salon decors.

Advertiser: Labatt Breweries of Canada, Toronto, Ontario, Canada
Producer: Gorrie Marketing Services,Mississauga, Ontario, Canada
Objective: To enhance the Labatt's "Blue" product line, this three-dimensional, four-foot high, vacuum-formed and silk-screened bottle and mug sign was created. Labatt's was able to provide retailers with a high-quality illuminated sign, illustrating the new bottle and graphics.

Advertiser: Foot Locker, New York
Producer: Medallion Associates, New York
Objective: To bring in-store the excitement of a fast-paced TV campaign. A conventional shoe tower juts out of a one-inch-thick rubber base formed to look like blacktop. The unit is topped with a motorized flash card unit with still photos from the commercial.

Advertiser: Cadbury Beverages, Schweppes Division, Stamford, Conn.
Producer: Paul Flum Ideas, St. Louis, Mo.
Objective: To cross-merchandise Schweppes Mixers and any premium liquor. Also, to gain permanent display space for Schweppes in liquor stores and supermarkets' liquor departments.

Product: Vermont American "The Claw" line of screwdrivers
P-O-P company: Designed and assembled in-house; produced by local vendors
Distribution: Hardware stores, home centers, building supply centers, mass merchandisers
Introduction: Spring 1991
Duration: Permanent
Construction: Vacuum-formed styrene and wire
"The Claw" tool display shows off the unique design of the products side-by-side with a typical screwdriver.