Displays & Signs

Client: The Gillette Co., Boston
Comments: This display serves as a one-stop shopping location for batteries at 100 Future Shops, a Canadian home electronics retailer. The unit upgraded the look and feel of existing battery centers with a high-tech appearance that reinforces the retailer's branding.
P-O-P Company: New Dimensions Research Corp., Melville, N.Y.

Client: Taco John's International Inc., Cheyenne, Wyo.
Products Promoted: Popular menu items
Objective: This backlit sign was designed to promote sales of the most desirable menu items, but it also helps reduce ordering times because many customers simply point at the items they want.
Introduction: March 2001
Construction/Materials: Aluminum extrusion, T8 lamps, ballasts, acrylic, polycarbonate face sheet
P-O-P Company: Clearr Corp., Minnetonka, Minn.

Client: Metromedia Restaurant Group, Plano, Texas
Products Promoted: Bennigan's St. Patrick's Day Blarney Blast game
Objective: Used for three weeks leading up to St. Patrick's day, this napkin and silverware wrap promoted Bennigan's Blarney Blast contest. Patrons could peel the wrap apart to reveal a game piece with instant-win prizes that ranged from meal discounts to a trip for two to Ireland.
Introduction: February 2001
Size of Run: 3 million

Client: Heinz Pet Products, Pittsburgh
Products Promoted: The Heinz line of pet treats and snacks
Objective: This shoppable pallet designed for PETsMART retailers appears to be a semipermanent piece to consumers, but it's actually a temporary piece that is swapped out and updated every two to three months with new graphics and seasonal tie-ins to the Christmas, Valentine's Day and Easter holidays.
Introduction: August 2000

Client: Sanyo Energy USA, San Diego
Comments: The battery shape of this display was designed to simulate just one of 24 SKUs that are merchandised within its small 21 -inch by 21 -inch footprint. The display also features mobility and easy assembly.
P-O-P Company: Sommer Metalcraft Corp., Crawfordsville, Ind.

Product: Linea lighting fixture
Number of display: 300
P-O-P company: Rapid Display, Union City, Calif.
Introduction: June 2000
Duration: Semipermanent
Construction: Brushed aluminum, acrylic, lithography, electronics
Display set-up: Field sales staff, retail staff
Cooper Lighting introduced its Linea lighting system with a countertop display that allows customers to turn on the fixtures to see the directional lighting power they offer.

Client: Triarc Restaurant Group, Ft. Lauderdale, Fla.
Product Promoted: Holiday glasses
Objective: This countertop display called attention to a holiday stemware promotion at Arby's restaurants. The header featured lights that twinkled randomly.
Introduction: November 2000
Size of Run: 2,200
Construction/Materials: E-flute corrugated, lights for the header
P-O-P Company: Compass Display Group, Atlanta