Displays & Signs

Product: "Fun with the Family" CD-ROM
P-O-P company: Ryan Partnership (managed the promotion), Minneapolis
Distribution: Supermarkets
Introduction: February 2001
Duration: Temporary
Construction: Flexo-corrugated with 2-color printing and 4-color litho label on header
Display set-up: Retail staff
Floorstands promoted a CD-ROM of interactive family software in a joint promotion by Pillsbury, Golden Books Family Entertainment and Encore Software.

Client: Hardee's Food Systems Inc., Rocky Mount, N.C.
Service Promoted: 44-ounce Coca-Cola cup
Objective: To increase repeat drive-through customers at Hardee's restaurants in California by promoting a free, refillable travel cup.
Introduction: May 2001
Size of Run: 700
Construction/Materials: Board stock, styrene, pressure-sensitive vinyl
P-O-P Company: The Buhl Press, Berkeley, Ill.

Client: Pet-Centric Inc., Englewood Cliffs, N.J.
Product Promoted: LitterFree self-washing litter box.
Objective: This litter box connects directly to home plumbing systems to flush cat waste down the drain. Because the box represents a new product category, the display is designed to educate shoppers about the new technology and increase the perceived value of the product.
Introduction: March 2001
Construction/Materials: Metal, plastics, melanine
P-O-P Company: RAM Design Group, Oakland, Calif.

Get on the bus, Gus!

Client: Frankel & Co., Chicago
Comments: Co-sponsored by United Airlines and Madison Square Garden, this oversized ballot box creates awareness of the "Five for the Road" sweepstakes. Entry forms and pencils enable immediate on-site registration.
P-O-P Company: Prolam Inc., Libertyville, Ill.

Client: The Integer Group, Lakewood, Colo.
Comments: Designed solely for New Jersey accounts, this neon sign features an outline of the state and sleek graphics designed to appeal to its proud residents.
P-O-P Company: Array Marketing Group, KCS Industries Division, Hartland, Wis.

Client: Schwarz Worldwide, Atlanta, for McDonald's Corp., Oak Brook, Ill.
Products Promoted: McDonald's french fries and Coca-Cola
Objective: This wall or countertop display was created with subsurface printing for color effectiveness and ink protection. The intertwined straw and french fry "synergy" icon highlights the Coke/McDonald's partnership.
Size of Run: 3,000
Construction/Materials: Molded PETG, screenprinted graphics
P-O-P Company: Joliet Pattern Inc., Joliet, Ill.