Displays & Signs

Product: Kellogg's cereal
Number of displays: 670
P-O-P companies: Americhip (production), Torrance, Calif.; Sanchez & Associates Inc. (design), Chicago
Distribution: Regional Hispanic supermarkets
Introduction: February 2002
Duration: Temporary
Construction: Audio device assembled into stock sleeve
Display set-up: Retail staff
This audio shelf talker played a five second audio clip to remind consumers about a Kellogg's contest to reunite winning families in the U.S. with relatives in Mexico.

Client: Kirin Brewery of America, Santa Monica, Calif.
Introduction: January 2002
Distribution: National
Size of Run: 200
Construction/Materials: Metallic inks, wire, die-cut header
P-O-P company: SMP Display & Design Group, Chattanooga, Tenn.
Comments: Metallic inks and a die-cut header that give the Kirin bottles a dimensional effect were used to highlight this display.

Client: PriceWeber, Louisville, Ky., for Brown-Forman Corp, Louisville, Ky.
Introduction: September 2001
Distribution: Liquor stores nationwide
Size of Run: 2,700
Construction/Materials: Vacuum-formed, screenprinted PETG; litho foil labels; wrapped fiber poles; battery-powered motor
P-O-P company: Henschel-Steinau, Englewood, N.J.
Comments: A battery-powered motor rotates a large replica of the Korbel bottle to attract attention during the holiday season.

Client: Barton Beers Ltd., Chicago
Introduction: Spring 2002
Distribution: Off-premise accounts
Construction/Materials: Corrugated, four-color printing
P-O-P company: Pride Container Corp./The Strive Group, Chicago
Comments: Barton recreated the look and feel of an English pub to promote Tetley's English Ale in off-premise accounts.

Client: Schwarz Worldwide, Morton Grove, Ill.
Introduction: November 2001
Distribution: Off-premise accounts nationwide
Size of Run: 1,000
Construction/Materials: Printed tagstock; .020 printed PETG with foil-stamped graphics; corrugated, fiber poles, battery-powered motor
P-O-P company: Rapid Displays, Chicago and Union City, Calif.
Comments: Motion helps to bring this Cuervo "Shake Up The Holidays" display to life. The display can also be hung from the ceiling in locations with minimal floor space.