Displays & Signs

Product: Kellogg's cereal
Number of displays: 670
P-O-P companies: Americhip (production), Torrance, Calif.; Sanchez & Associates Inc. (design), Chicago
Distribution: Regional Hispanic supermarkets
Introduction: February 2002
Duration: Temporary
Construction: Audio device assembled into stock sleeve
Display set-up: Retail staff
This audio shelf talker played a five second audio clip to remind consumers about a Kellogg's contest to reunite winning families in the U.S. with relatives in Mexico.

Graphics and cooler barrels aim to boost impulse sales in c-stores.

The display for Big Idea's new "Larryboy" video product line is a basic base-and-tray merchandising unit that can be wrapped in a three-sided shroud to provide a bolder look.
Producers: Rapid Displays, Chicago (display); E&E Display Group, Lawrence, Kansas (standee)

Client: The Finish Line, Indianapolis
Introduction: November 2001
Size of run: 920
Construction/Materials: MDF board for base; acrylic base and shelves; Coroplast
Comments: This branded temporary display reinforced The Finish Line's image as a shoe retailer that provides its customers with the latest new releases and shoe styles.
P-O-P company: Rapid Displays, Chicago and Union City, Calif.

Product: WindJammer weather sealant
P-O-P company: Creative Displays and Packaging, Orchard Park, N.Y.
Distribution: Home center stores, hardware stores, mass merchants
Introduction: September 2001
Duration: Semipermanent
Construction: Corrugated
Display set-up: Retail staff
This floor display for Macco's Liquid Nails line of WindJammer sealant comes stocked and fully assembled.

The 36-count counter display can also be used as an inline display in candy aisles.
Producer: Gamon International, Elk Grove Village, Ill.