In a multi-faceted omnichannel campaign, the snack brand's variety packs mark the return of its “Back-to-School Blast Off” program, which leverages star power and a cause element in stores and online.
Walmart and Procter & Gamble's Old Spice this summer honored the first class of high school graduates to participate in the "School of Swagger" mentorship program and touted the cause effort in stores.
In collaboration with CitrusAd, Gopuff's retail media arm is also expanding on-site ad inventory beyond sponsored products and search to include relevant sponsored product carousels.
The omnichannel effort, which also highlights the brand's new "All You Need Is Raw” tagline, consists of multiple ad spots, CTV, audio, social media, mobile rich media support and custom content.
The new offerings include a larger collection of hearing devices, an interactive in-store experience at 300 stores, and an online hearing assessment tool on BestBuy.com
