Coupons/ Rebates/ Pricing

Highlights of recent and upcoming P-O-P promotions by more than 40 top companies

Client: Pure Fishing, Spirit Lake, Iowa
Comments: This countertop unit provides a showcase for an Abu Garcia fishing reel and highlights a mail-in coupon promotion for a free watch.
P-O-P Company: The Packaging House Inc., Chicago

Client: McNeil Consumer Products Co., Montreal
Producer: Techno P.O.S. Inc., Montreal
Comments: To prompt trial with a coupon incentive, this modular display has a detachable lug-on that can be removed once the giveaway period ends. Graphics on the riser and base emphasize the difference between daytime and nighttime products while featuring Tylenol branding prominently.