Coupons/ Rebates/ Pricing

There's no denying that the P-O-P industry is in a mode of mergers and acquisitions. What is not clear is what form consolidations will take and what the industry will look like when the shakeup is complete.

Kendall-Jackson enhances its summer P-O-P presence with garden trellis structure

Client: Busch Creative/Colgate-Palmolive, St. Louis
Producer: Rapid Displays, Chicago
Comments: To launch three new products and to promote Colgate-Palmolive' sponsorship of Kmart's CART racing team, this display was placed in 1,940 Kmart stores and sold out of product in less than one week. It facilitated the distribution of a half million coupons in-store through the Colgate/CART "race track pack."

Client: Metrocall, Alexandria, Va.
Products Promoted: Motorola Wireless Messaging products
Objective: To create a visually stimulating presence for the launch of the Motorola communication devices in Walgreens stores nationwide.
Introduction: October 1999
Number of Displays: 2,500
Construction/Materials: Acrylic SPS board, off-set lithography
P-O-P Company: Display Systems Inc., Maspeth, N.Y.