Coupons/ Rebates/ Pricing

New promotional program helps introduce Surpass Antacid Chewing Gum

Client: Playmobil, Cranbury, N.J.
Distribution: Playmobil retailers
Size of Run: 2,000
Producer: Array Marketing Group, Thomson-Leeds Division, New York
Division: Semi-Permanent, Sports, Toys, and Accessories: Toys
Objectives: Playmobil joined with the Kennedy Space Center to create a promotion for a new product introduction. A ballot box was created using chipboard with four-color process, litho-printed graphics. Other P-O-P/promotional elements included door posters, tear pads, shelf talkers, shelf strips, t-shirts and aprons.

Client: IBM, Norcross, Ga.
Distribution: Various stores, including bridal and gift registry
Size of Run: 385
Producer: AG Industries, Cleveland
Division: Permanent, Interactive
Objectives: This kiosk was designed to be used in a variety of retail settings. Its slim line shape means it can fit into many locations. It supports the all-in-one touch-screen/processor concept, credit card reader, printer, scanner and/or signature capture. Applications include bridal and gift registry, couponing, gift cards, and Web access in department stores.

As retailers gain more expertise and power in directing their own P-O-P, suppliers are creating more efficient pieces. That means more customization and less control for suppliers.