Account-Specific

Client: Wal-Mart, Bentonville, AR
Product(s) Promoted: Degree Men's Ultra Clear Anti-Perspirant & Deodorant
Distribution: Wal-Mart stores
Number of Stores: 1,214
Production Run Quantity: 885
Introduction: April 2007
Intended Duration: Four days
Dimensions (H x W x D): 50" x 31" x 16"
Weight: 10 lbs.
Budget Category (U.S.): $101 - $150

Client: Johnson & Johnson Sales & Logistics LLC, Morris Plains, NJ
Product(s) Promoted: Bengay Patch
Distribution: Walgreens
Number of Stores: 5,461
Production Run Quantity: 3,200
Introduction: April 2007
Intended Duration: 2 weeks
Dimensions (H x W x D): 12" x 16" x 6"
Weight: 4.5 lbs.
Budget Category (U.S.): Less than $5

Client: Hasbro Inc., Pawtucket, RI
Product(s) Promoted: Spider-Man 3 and Transformers products
Distribution: Wal-Mart
Number of Stores: 1,580
Production Run Quantity: 1,585
Introduction: March 2007
Intended Duration: One year
Dimensions (H x W x D): 54" x 48" x 40"
Weight: 216 lbs.
Budget Category (U.S.): $651 - $700

Client: GlaxoSmithKline, Pittsburgh, PA
Product(s) Promoted: GlaxoSmithKline Aquafresh White Trays
Distribution: Wal-Mart Stores
Number of Stores: 3,000
Production Run Quantity: 3,100
Introduction: March 2007
Intended Duration: One week
Dimensions (H x W x D): 54" x 32" x 20"
Weight: 7 lbs.
Budget Category (U.S.): $26 - $50

Client: Procter & Gamble Co., Cincinnati, OH
Product(s) Promoted: Duracell Batteries
Distribution: Walgreens
Number of Stores: 2,668
Production Run Quantity: 2,668
Introduction: August 2006
Intended Duration: 1 year
Dimensions (H x W x D): 48" x 24" x 24"
Weight: 25 lbs.
Budget Category (U.S.): $51 - $100
Producer: New Dimensions Research, Melville, NY

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Design of the Times 2007 Contest Declaration

What were the marketing objectives for this entry?

Client: DreamWorks Animation/Paramount Pictures, Los Angeles, CA
Product(s) Promoted: Shrek and Shrek 2 DVDs with bonus plush toy gift pack
Distribution: Wal-Mart
Number of Stores: 2,000
Production Run Quantity: 2,000
Introduction: May 2007
Intended Duration: Two weeks
Dimensions (H x W x D): 72" x 46" x 26"
Weight: 195 lbs.
Budget Category (U.S.): $16 - $25

Client: Wal-Mart Corp., Bentonville, AR
Product(s) Promoted: Participating Frozen Food Manufacturers
Distribution: Wal-Mart Supercenters and Neighborhood Markets
Number of Stores: 2,300
Production Run Quantity: 2,400 Shipper Displays; 970,000 CD-ROMS
Introduction: March 2007
Intended Duration: 1-Day Event
Dimensions (H x W x D): 53" x 13" x 14"
Weight: 10 lbs.
Budget Category (U.S.): $16 - $25

Client: Lumene, Marlborough, MA
Product(s) Promoted: Lumene Skincare Products
Distribution: CVS/pharmacy
Number of Stores: 5,000
Production Run Quantity: 5,000 of each version
Introduction: January 2007
Intended Duration: 2 months
Dimensions (H x W x D): 12" x 34" x 10"
Weight: 8 lbs.
Budget Category (U.S.): $11 - $15

Client: Procter & Gamble Co., Cincinnati, OH
Product(s) Promoted: Duracell Batteries
Distribution: Wal-Mart U.S., Canada, and Puerto Rico
Number of Stores: 4,068
Production Run Quantity: 5,100
Introduction: March 2007
Intended Duration: 2-3 years
Dimensions (H x W x D): 51" x 16" x 6"
Weight: 21 lbs.
Budget Category (U.S.): $51 - $100

Client: Modell's Sporting Goods, New York
Product(s) Promoted: Rawlings Baseball Gloves
Distribution: Modell's Sporting Goods stores
Number of Stores: 150
Production Run Quantity: 150
Introduction: April 2007
Intended Duration: Six months
Dimensions (H x W x D): 84" x 52" x 36"
Weight: 100 lbs.
Budget Category (U.S.): $101 - $150