Account-Specific

An in-store environment for Toys "R" Us' flagship Manhattan store features Microsoft Corp.'s Xbox product line.
Producer: DCI Marketing, Milwaukee

Products: Cosmetic solution products
Number of displays: 75
P-O-P company: Pratt Group West, Tustin, Calif.
Distribution: Sephora USA stores
Introduction: March 2002-March 2003
Duration: Permanent
Construction: Acrylic, laminate
Display set-up: Sephora staff
This permanent acrylic display was created to invite customers to try any one of English Ideas' cosmetic solution products. It was designed exclusively for Sephora USA stores.

Product: Budweiser and Bud Light beer
P-O-P company: Momentum North America, St. Louis
Distribution: On- and off-premise accounts
Introduction: September 2002
Duration: Temporary and permanent
Construction: Neon, mirrors, metal signs, inflatables, vinyl banners
Display set-up: Retail staff
Anheuser-Busch's football promotion includes signs and banners featuring specific NFL teams.

The home improvement market is undergoing changes as retailers clamp down on display requirements and store channels evolve

Product: Budweiser and Bud Light beer
P-O-P company: Momentum North America, St. Louis
Distribution: On- and off-premise accounts
Introduction: September 2002
Duration: Temporary and permanent
Construction: Neon, mirrors, metal signs, inflatables, vinyl banners
Display set-up: Retail staff
Anheuser-Busch's football promotion includes signs and banners featuring specific NFL teams.

Product: Budweiser and Bud Light beer
P-O-P company: Momentum North America, St. Louis
Distribution: On- and off-premise accounts
Introduction: September 2002
Duration: Temporary and permanent
Construction: Neon, mirrors, metal signs, inflatables, vinyl banners
Display set-up: Retail staff
Anheuser-Busch's football promotion includes signs and banners featuring specific NFL teams.