Account-Specific

Client: Procter & Gamble Cosmetics, Hunt Valley, Md.
Size of Run: 1,100
Production Date: August 2002
Producer: Alliance, A Rock-Tenn Co., Winston-Salem, N.C.
Division: Temporary, Cosmetics: Multiple Product Line Merchandising
Comments: This endcap shipped to Target stores prepacked to ensure product placement was correct. A shade wheel helps the consumer select the right color and reduce the amount of product that is opened and "tested."

Client: The Gillette Co., Boston
Size of Run: 750
Production Date: September 2002
Awards: Gold, Design of the Times 2003
Producer: New Dimensions Research Corp., Melville, N.Y.
Division: Permanent, Other Retailer
Comments: For the first time, Toys "R" Us granted up-front placement to a battery display. This gravity-feed display merchandised $3,600 worth of product in one turn of the display.

Client: Quaker Oats Co., Chicago
Size of Run: 1,350
Production Date: September 2002
Producer: United Displaycraft, Des Plaines, Ill.
Division: Permanent, Snack Products and Soft Drinks: Snacks
Comments: Wal-Mart and Quaker partnered to create this gravity-feed wire and sheet metal shelving system featuring a styrene header and two styrene aisle violators. This display mounted to Wal-Mart's gondolas and replaced existing shelves.

Armed with data and a desire for a uniform look, retailers are exercising stricter control in the aisles.

*Determined by aisle optimization program
**Determined by Reset Analyzer Program