Account-Specific

Retailers have their own agendas when they consider P-O-P initiatives. Marketers who pay attention will increase compliance

Phoenix Display, a Company of International Paper
S-B Power Tool Co.

New Dimensions Research Corp.
Lowe's Home Improvement Warehouse
Comments: This triangular spinning sign was created to help organize Lowe's Garden Center departments. It can stand up to wind gusts without falling over -- it simply spins -- and the three-sided graphic panel guarantees that the appropriate message is always visible. The unit is created using fabricated, telescoping steel poles on a powder-coated base, extruded vacuum-formed ABS graphic card, screenprinted ABS sheet and three-color line art.

And you thought just designing an effective P-O-P display was the hard part -- logistical issues present marketers with a whole other set of challenges.

Client: Miller Brewing Co., Milwaukee
Products Promoted: Miller Lite and MGD beers, NFL Properties
Objective: To enhance brand and team identity and to promote Miller as the official beer of the NFL on a national and regional level.
Introduction: July and August 1999
Construction/Materials: Litho, chipboard
P-O-P Company: Missouri Mounting, Montgomery City, Mo.

Motorola guides customers up the learning curve, educating consumers about wireless technology and providing retailers with an aura of professionalism.

Client: Good Times Home Video, New York
Products Promoted: Various videos
Objective: To introduce the Hollywood Video Values campaign in Kmart stores.
Introduction: June 1999
Number of Displays: 5,000
Construction/Materials: Corrugated
P-O-P Company: Henschel-Steinau Inc., Englewood, N.J.

Client: Miller Brewing Co., Milwaukee
Products Promoted: Lite beer
Objective: E-Z UP Instant Shelter P-O-P stand models will be used in convenience stores and supermarkets to promote Miller Lite during the 1999-2000 NFL season.
Introduction: August 1999
Construction/Materials: 5-foot by 5-foot white, powder-coated frame with a customized screen-printed logo top, sidewall and railskirts. The unit sets up in 60 seconds and is portable.
P-O-P Company: International E-Z UP Inc., Riverside, Calif.