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Account-Specific

  • Pur Mega Pallet

    Retail Category: Mass Merchants
    Display Type: Freestanding: Temporary
    Client: The Procter & Gamble Co., Cincinnati
    Producer: ThompsonMurray, Springdale, Ark.
    Size of Run: 1,500
    Comments: Featuring strong colors and concise text, these pallet displays sold down quickly in Wal-Mart stores and helped maintain the brand's leadership status with the retailer. A second run of the displays was ordered along with PDQ trays that complement its design.
    Pur Mega Pallet
  • Garnier/Lumia & Nutrisse Merchandiser

    Retail Category: Mass Merchants
    Display Type: In-line, Gondola or On-shelf
    Client: Maybelline, New York
    Producer: Riccarr Displays Inc., Pine Brook, N.J.
    Size of Run: 1,500
    Comments: Designed to fit within Wal-Mart's "4-way" gondola specifications, this prepacked display features vacuum-formed trays and a corrugated outer structure. A hinged flip top provided room for a beauty shot on the outside and printed information on the inside.
    Garnier/Lumia & Nutrisse Merchandiser
  • Great Stuff Floor Display

    Retail Category: Home Centers & Hardware
    Display Type: Freestanding: Temporary
    Client: The Dow Chemical Co., Marietta, Ga.
    Producer: The Dow Chemical Co., Marietta, Ga.
    Size of Run: 10,000
    Comments: With a goal to sell $3 million worth of product within six months, this display launch exceeded expectations by selling $4.5 million worth of sealant within 4 months. As a result, Home Depot increased allocated floor space to accommodate a 144-can quarter-pallet display.
    Great Stuff Floor Display
  • Duracell/Eckerd Easy Tab Counter

    Retail Category: Drugstores/Health Stores
    Display Type: Counter: Permanent
    Client: The Gillette Co., Boston
    Producer: New Dimensions Research Corp., Melville, N.Y.
    Size of Run: 2,650
    Comments: Designed for the pharmacy department in Eckerd stores, this display for Duracell Easy Tab hearing aid batteries utilizes a system of icons on the peghooks for easy shopability.
    Duracell/Eckerd Easy Tab Counter
  • Disney Princess Display

    Client: Disney Consumer Products Global Toys, Burbank, Calif.
    Introduction: August 2002
    Number of displays: 700
    Distribution: Toys "R" Us stores
    Construction/Materials: Plastic, metal, chipboard, screenprinting
    P-O-P company: Diam International, Woodside, N.Y.
    Comments: Disney licensed its Disney Princess brand to a variety of toy manufacturers, including Hasbro, Mattel, Creative Design and Hauck, and created supporting P-O-P materials to create a destination area for the brand in Toys "R" Us stores.
    Disney Princess Display
  • P&G's Moments of Truth

    Excerpts from A.G. Lafley's letter to shareholders, August 2002
  • Prepaid Wireless Floor Kiosk

    Client: Wal-Mart Stores, Bentonville, Ark.
    Producer: Creations at Dallas, Dallas
    Comments: A sturdy MDF substructure is dressed up with brightly colored PVC extruded corners, vacuum-formed top and injection-molded shelves. The unit merchandises a variety of prepaid wireless time cards and phones in Wal-Mart stores.
    Prepaid Wireless Floor Kiosk
  • Valspar Wal-Mart Pallet Display

    Client: Valspar Corp., Wheeling, Ill.
    Producer: Great Northern Corp. Display Group, Racine, Wis.
    Comments: This pallet cross-merchandises products from three different manufacturers -- exterior paint, tape and accessories -- on a one-stop paint destination center for Wal-Mart stores.
    Valspar Wal-Mart Pallet Display
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