Beer

Eeeeeek!

Since its introduction in 1992, Pete's Wicked Winter Brew, an amber ale seasoned with raspberry and spiced with nutmeg, has been winning the hearts of beer drinkers every winter.
   Pete's Brewing Co., Palo Alto, Calif., has decided to pair its winter hit with a special edition CD featuring various music artists. Consumers can purchase the CD until January 31, 1998, by mailing in an order form found on all Pete's Wicked Winter Brew P-O-P displays in-store or by calling a toll-free number.

Psst Pilgrim, Check Out My Cans

Client: Barton Beers Ltd., Chicago
P-O-P Company: C.D. Baird & Co., West Allis, Wis.
Division: Temporary, Off-Premise - Non-Illuminated or Non-Motion, Beverages -Beer
Comments: Following placement of this cabana, sales increased 34 percent compared to the same time period the year before. Because of the all-around graphics on the display, it was used not only as an end aisle, but also as the center piece in larger open floor displays.