Beer

Client: Miller Brewing Co., Milwaukee
Producer: Gage In-Store Marketing, Minneapolis
Marketing Objective: The goal for the on-premise display was to offer something relevant to Miller Lite's targeted customers (males ages 21 to 24) that would aesthetically fit into the accounts they frequent.

Client: Dribeck Importers, Greenwich, Conn.
P-O-P Company: Universal Electric Sign Co., Maspeth, N.Y.
Division: Temporary, On-Premise - Illuminated or Motion
Size of Run: 2,000
Objective: To design a creative on-premise and off-premise display that reinforces the Beck's brand. To focus on the bottle and generate increased awareness of the brand.

Client: Anheuser-Busch Inc., St. Louis
P-O-P Company: Decision Point Marketing Inc., Winston-Salem, N.C.
Division: Temporary, Off-Premise - Non-Illuminated or Non-Motion
Size of Run: 5,000
Objective: To attract consumers to the Bud Ice product.

Client: Guinness Import USA, Stamford, Conn.
P-O-P Company: Neon Technology Corp., Chicopee, Mass.
Division: Permanent, On-Premise - Illuminated or Motion
Objective: To increase sales across all market segments and industry categories. This sign is produced in a slim aluminum frame, has no exposed tubes or wiring and can be placed at the point-of-purchase or used as a wall or window hanging.

Eeeeeek!

Client: Anheuser-Busch Inc., St. Louis, Mo.
Producer: Everbrite Inc., Greenfield, Wis.
Marketing Objective: Motion was incorporated into this display to help it stand out at retail. The revolving bottle of Budweiser floating within a globe that slowly rotates in the opposite direction creates a unique visual effect. The replica of the Clydesdale team and wagon shows the relationship of the company to the brand.