Beer

Product: Bud Light beer
Number of displays: 11,000
P-O-P company: The Waylon Co., St. Louis
Distribution: Convenience stores, supermarkets, drugstores, independent liquor stores
Introduction: May 1997
Duration: Temporary
Construction: Corrugated
A summertime promotion for Bud Light included the Bud Light "Ladies" on this colorful corrugated floorstand.

Product: Michelob beer
Number of displays: 1,700
P-O-P companies: The Waylon Co. (design), St. Louis; Phoenix Display & Packaging Corp. (manufacture), West Deptford, N.J.
Distribution: Supermarkets, liquor stores and golf specialty stores
Introduction: May 1997
Duration: Temporary
Construction: Single- and double-sided 24-point stock; E-flute; corrugated pole; metal feet

Product: Beer
P-O-P company: Baer Enterprises, Livermore, Calif.; Highway One Inc., San Francisco (promotional agency)
Distribution: Off-premise liquor stores
Introduction: June 1997
Duration: Temporary
Construction: Corrugated
Pete's Brewing planned to gain display space during the summer with its "Wicked Weekend Challenge." The promotion includes a mass merchandiser to draw attention to the sweepstakes program.

McSorley's Brewery, a specialty beer division of The Stroh Brewery Co., Detroit, has introduced a wooden display rack that is intended to strengthen McSorley's position as the premier specialty beer in the Northeast.
   The display features "McSorley's" graphics along the side posts and alternating shelf fronts; the other shelves carry the tag line "Brewed With Irish Spirit!" Manufactured by Ruszel Woodworks, Benicia, Calif., the rack measures 26 inches wide, 48 inches high and 17 inches deep.

Client: Anheuser-Busch Inc.
Producer: Graphic Converting Inc., Niles, Ill.
Category: Paperboard (Corrugated/Chipboard/Foamboard) - Beer/Wine/Spirits
Production Run: 1,500
Unit Cost Range: $25-$99
Comments: This display has three different motions -- the alligator's head and tail and the three frogs -- and each is moving in a different direction.