Beer

Marketer: Pittsburgh Brewing Co., Pittsburgh
Objective: The goal was to attract light beer drinkers (especially women) by using festive, Jimmy Buffet-like imagery in the packaging. Pittsburgh Brewing executives say the package was key to the product's success.
Number produced: 30,000 cases
Construction: Cardboard
Introduced: May 1997
Producer: Longview Fiber (case), Milwaukee; Hamilton Paper Box (six-pack carrier), Hamilton, Ontario, Canada.

Marketer: Beer Across America, Lake Bluff, Ill.
Objective: A visually appealing package was used to help introduce a microbrewed product to the warehouse club environment.
Number produced: 15,600
Construction: 200-pound B-flute corrugate, 3-color preprinted linerboard
Introduced: October 1996
Producer: Pride Container Corp., Chicago

Product: Bud Light beer
Number of displays: 11,000
P-O-P company: The Waylon Co., St. Louis
Distribution: Convenience stores, supermarkets, drugstores, independent liquor stores
Introduction: May 1997
Duration: Temporary
Construction: Corrugated
A summertime promotion for Bud Light included the Bud Light "Ladies" on this colorful corrugated floorstand.

McSorley's Brewery, a specialty beer division of The Stroh Brewery Co., Detroit, has introduced a wooden display rack that is intended to strengthen McSorley's position as the premier specialty beer in the Northeast.
   The display features "McSorley's" graphics along the side posts and alternating shelf fronts; the other shelves carry the tag line "Brewed With Irish Spirit!" Manufactured by Ruszel Woodworks, Benicia, Calif., the rack measures 26 inches wide, 48 inches high and 17 inches deep.

Client: Pete's Brewing Co.
Producer: Jefferson Smurfit Corp. Display Group, Carlstadt, N.J.
Category: Paperboard (Corrugated/Chipboard/ Foamboard) - Apparel & Accessories/Footwear (Non-Athletic)
Intended Length of Use: 4-6 months
Production Run: 300
Unit Cost Range: $100-$250