Beer

Client: Anheuser-Busch Cos., St. Louis
P-O-P Company: Moldrite Products Inc., Waukesha, Wis.
Division: Permanent, On-Premise - Non-Illuminated or Non-Motion, Beverages - Beer
Comments: This fully dimensional wall mounted sign is molded in rigid polyurethane foam with a finished back. The sign features the Anheuser-Busch "A" and eagle plus the Brewery Fresh Taste logo as a header for the framed chalkboard. The objective was to use one sign to market the entire array of A-B brands, which was accomplished by using interchangeable inserts.

Client: Barton Beers Ltd., Chicago
P-O-P Company: C.D. Baird & Co., West Allis, Wis.
Division: Temporary, Off-Premise - Non-Illuminated or Non-Motion, Beverages -Beer
Comments: Following placement of this cabana, sales increased 34 percent compared to the same time period the year before. Because of the all-around graphics on the display, it was used not only as an end aisle, but also as the center piece in larger open floor displays.

Client: Anheuser-Busch Cos., St. Louis
P-O-P Company: Moldrite Products Inc., Waukesha, Wis.
Division: Permanent, On-Premise - Non-Illuminated or Non-Motion, Beverages - Beer
Comments: This tip jar is a scaled-down replica of a public coin-operated telephone, complete with a mini-receiver. The top is open for easy depositing of money. In the top rear corner is an audio activation button that, when pressed, signals a battery powered talk module that projects a phrase as customer tips are thrown into the jar.

Client: The Great Mountain Cidery, Springfield, Vt.
P-O-P Company: Ruszel Woodworks Inc., Benicia, Calif.
Division: Permanent, Cordials and Wines

Client: The Integer Group, Lakewood, Colo.
P-O-P Company: Foam Visions Inc., Copiague, N.Y.
Division: Permanent, On-Premise - Illuminated or Motion, Beverages-Beer