Beer

Client: Anheuser-Busch Cos., St. Louis
P-O-P Company: Moldrite Products Inc., Waukesha, Wis.
Division: Permanent, On-Premise - Non-Illuminated or Non-Motion, Beverages - Beer
Comments: This tip jar is a scaled-down replica of a public coin-operated telephone, complete with a mini-receiver. The top is open for easy depositing of money. In the top rear corner is an audio activation button that, when pressed, signals a battery powered talk module that projects a phrase as customer tips are thrown into the jar.

With its biggest retail promotion ever, NFL Properties Inc. collaborates with licensees to expand its presence in stores.

Product: Point Light beer
P-O-P company: Deco Signs Inc. (metal signs), Forest Hills, Md.; MCA (banners), Massillon, Ohio; DJB Associates (paper products), Chicago
Distribution: On- and off-premise liquor locations
Introduction: May 1997
Duration: Permanent (metal signs); temporary (paper products and banners)
This metal sign was among the P-O-P materials used this spring to launch Point Light, a new addition to the beer line-up for Stevens Point Brewery.

In May, Flagstone Brewery, Winston-Salem, N.C., introduced a wooden display rack that showcases its First Reserve Lager, Southern Ale and Tupelo Honey Ale products. The rustic-looking display sports the First Reserve name on the front and sides for visibility from all angles as well as the Flagstone Brewery name on two shelves. The product is packaged in six-pack cartons that also feature antique graphics. The display measures 26 inches wide, 48 inches high and 17 inches deep.
Producer: Ruszel Woodworks Inc., Benicia, Calif.

Product: Michelob beer
Number of displays: 1,700
P-O-P companies: The Waylon Co. (design), St. Louis; Phoenix Display & Packaging Corp. (manufacture), West Deptford, N.J.
Distribution: Supermarkets, liquor stores and golf specialty stores
Introduction: May 1997
Duration: Temporary
Construction: Single- and double-sided 24-point stock; E-flute; corrugated pole; metal feet