Beer

Barton Beers discovered P-O-P's secret for success: listening to customers

Pete's Brewing Co. is telling beer drinkers to "Have a Beer, for Pete's Sake," in one of the company's summertime promotions. The Palo Alto, Calif.- based brewer is running a cross-merchandising promotion with Chef Paul Prudhomme of Prudhomme's Magic Seasoning Blends. It offers consumers a tasty summertime alliance: a quality craft beer and premium spices for barbecuing.
   The promotion features Pete's Wicked Ale, Pete's Summer Brew and the new Pete's ESP Lager. In-store materials include a case card, case tucker, shelf talker and banner.

This sign uses the Pacifico label graphics and is designed to be reminiscent of a sign that would hang outside of a beachside bar in Mexico.
Producer: Advanced Mirror, Vernon, Calif.

An inflatable bottle and mug for St. Pauli Girl beer was produced at one of Sterling Promotional Group's manufacturing facilities in China.
Producer: Sterling Promotional Corp., Great Neck, N.Y.

A lighted mirror for Modelo Especial combines a backlit sign with a mirror for a high-end permanent P-O-P piece.
Producer: Advanced Mirror, Vernon, Calif.

Client: Miller Brewing Co., Milwaukee
Producer: Gage In-Store Marketing, Minneapolis
Marketing Objective: The goal for the on-premise display was to offer something relevant to Miller Lite's targeted customers (males ages 21 to 24) that would aesthetically fit into the accounts they frequent.