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Beer

  • Icehouse Fish 3-D Wall Sign

    Client: Miller Brewing Co., Milwaukee
    Distribution: On-premise accounts
    Size of Run: 1,050
    Producer: MoldRite Products Inc., Waukesha, Wis.
    Division: Permanent, On-Premise - Non-Illuminated or Non-Motion
    Objectives: The sign was designed to support the Icehouse sports-like image and visibility in the marketplace. The large mouth bass mounted on a board identifying with the Icehouse brand is a strong visual that sportsmen can identify with.
    Icehouse Fish 3-D Wall Sign
  • Budweiser Neon

    Client: Anheuser-Busch Inc., St. Louis
    Product Promoted: Budweiser
    Objective: The sign reinforces the quality and heritage of the Budweiser brand. The sign itself has become an icon for the brand and is featured in TV commercials.
    Introduction: June 1998
    Construction/Materials: Neon glass, screen-printed Sintra panel and Evertron solid state power supply.
    P-O-P Company: Everbrite Inc., Greenfield, Wis.
    Budweiser Neon
  • Milller Towel Banner

    Client: Miller Brewing Co., Milwaukee
    Product Promoted: Miller beer
    Objective: Miller Beer and Sports Illustrated magazine collaborated for the second year on a July 4th summer promotion that featured supermodel Rebecca Romijn as part of a "scratch-n-sniff" promotion. The towel banner had a dual purpose because it became a functional dealer loader after the program was over.
    Introduction: May 1998
    Construction/Materials: Patented Matrix terry cloth
    P-O-P Company: 3 Strikes Custom Design, Stamford, Conn.
    Milller Towel Banner
  • Bud Bowl 99 Sign

    Client: Anheuser-Busch Inc., St. Louis
    Products Promoted: Bud Light, Bud Ice and Budweiser
    Objective: To create an attention-getting, multi-dimensional stadium-like environment and to tie-in the display with Bud Bowl advertising through the use of specific graphic elements.
    Introduction: December 1998
    Construction/Materials: Litho-printed, mounted to .055 chipboard with two sets of white spiral-wrapped tubes and two sets of wire feet
    P-O-P Company: Rapid Displays, Chicago
    Bud Bowl 99 Sign
  • Miller Genuine Draft Pool Table Lamp

    Client: Miller Brewing Co., Milwaukee
    Product Promoted: Miller Genuine Draft
    Objective: The client wanted to capitalize on the positive response of the similar MGD Carton Pool Table Lamp, but decided to offer a smaller version to fit different areas within key on-premise accounts. By offering both, retailers could rotate the pieces.
    Introduction: July 1998
    Construction/Materials: Corrugated, metal, light fixture
    P-O-P Company: Great Northern Corp., Racine, Wis.
    Miller Genuine Draft Pool Table Lamp
  • Budweiser NASCAR

    Client: Anheuser-Busch, St. Louis
    Product Promoted: Budweiser beer
    Objective: To tie in with A-B's sponsorship of NASCAR racing.
    Introduction: February 1997
    Producer: KCS Industries Inc., Hartland, Wis.
    Budweiser NASCAR
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