Beer

Client: Miller Brewing Co., Milwaukee
Distribution: On-premise accounts
Size of Run: 1,050
Producer: MoldRite Products Inc., Waukesha, Wis.
Division: Permanent, On-Premise - Non-Illuminated or Non-Motion
Objectives: The sign was designed to support the Icehouse sports-like image and visibility in the marketplace. The large mouth bass mounted on a board identifying with the Icehouse brand is a strong visual that sportsmen can identify with.

Client: Anheuser-Busch Inc., St. Louis
Products Promoted: Budweiser and Bud Light beers
Objective: To help build brand awareness and customer loyalty for specific event promotion. The initial launch was for Speed Week in Daytona, Fla.
Introduction: January 1999
Construction/Materials: Corrugated
P-O-P Company: Kell Specialty Products, Chippewa Falls, Wis.

Client: Miller Brewing Co., Milwaukee
Product Promoted: Miller Lite beer
Objective: To project a consistent image to Miller Lite consumers. This new advertising campaign is fully integrated to project the same brand imagery through advertising, P-O-P, truck decals, wearables, barware, etc.
Introduction: May 1999
Construction/Materials: Metal frame neon sign
P-O-P Company: Fallon Luminous Products, Spartanburg, S.C.

Client: Anheuser-Busch Inc., St. Louis
Products Promoted: Budweiser and Bud Light beers
Objective: The Bud family of brands attempted to convey to consumers that during the summer months, Bud and Bud Light should be a part of their summer activities. The inflatable promotes having "fun in the sun."
Introduction: June 1998
Construction/Materials: Yellow and silver PVC with logos printed on sunglass lenses and back of inflatable
P-O-P Company: Small Wonder Inflatables Inc., El Cajon, Calif.

Client: Genesee Brewing Co., Rochester, N.Y.
Product Promoted: Honey Brown Lager
Objective: The client wanted a 3-D display that would stand out from its competitors' marketing strategies for St. Patrick's Day celebrations.
Introduction: January 1999
Construction/Materials: Single-image casting using a non-distortion printing on polyethylene
P-O-P Company: Albert Screenprint Inc., Norton, Ohio

Marketers of beer, wine and liquor are raising consumer awareness among the myriad products in stores today ... and raising their spirits in the process.