Beer

Anheuser-Busch Inc.
Anheuser-Busch Inc.
Comments: This table tent let consumers get involved in the promotion, while the low cost of the item ensured that it could be placed on each table in the account. The wholesalers and retailers have requested that the item be used for other promotions throughout the year.

Trans World Marketing
Comments: Targeted for the gay market, this sign rotates on a center axis, creating visual interest. Motion and reflectivity work to convey a retro feel, reminiscent of the disco era.

Everbrite Inc.
Boston Beer Co.
Comments: The injection-molded unit was designed to look like a pint glass, but still fit within the tight confines of the stanchion area. Each seasonal brand has its own changeable insert graphic litho-printed on vinyl.

Trans World Marketing
Miller Brewing Co.
Comments: Designed to hang on a wall or pole, this unit enables beer caps to be easily emptied into a trash receptacle through a trap door. The unit has been successful with retailers because it doesn't take up valuable backbar space.

Client: The Boston Beer Co., Boston
Products Promoted: HardCore Ciders
Objective: To encourage consumers to choose this seasonal drink in on- and off-premise locations.
Introduction: Fall 1999
Construction/Materials: Corrugated
P-O-P Company: Alliance Display & Packaging, Winston-Salem, N.C.

Client: Miller Brewing Co., Milwaukee
Products Promoted: Lite beer
Objective: E-Z UP Instant Shelter P-O-P stand models will be used in convenience stores and supermarkets to promote Miller Lite during the 1999-2000 NFL season.
Introduction: August 1999
Construction/Materials: 5-foot by 5-foot white, powder-coated frame with a customized screen-printed logo top, sidewall and railskirts. The unit sets up in 60 seconds and is portable.
P-O-P Company: International E-Z UP Inc., Riverside, Calif.

A report from the Federal Trade Commission

In support of Milwaukee-based Miller Brewing Co.'s 1999 baseball campaign, "No Stretching Required," more than 3,000 Miller Lite Home Run-O-Meters have been placed in on-premise retail locations.
   The tacker, called "1999 Baseball is Outta the Park," has an interactive feature: a die-cut magnet is placed on a steel Home Run-O-Meter so consumers can track the home runs of their favorite slugger.