Beer

Client: Avid Inc.
Entrant: Henschel-Steinau Inc.
Comments: This display was intended to convey an upscale, wood-like feel while keeping costs down. This was achieved by producing the unit in urethane foam. Three glasses sit atop a pedestal and are illuminated to illustrate the versatility and ability to mix Guinness Import Co. brands. With its upscale look and clean design, this glorifier helped consumers choose Guinness amidst a bar cluttered with many other brands and choices.

Client: Miller Brewing Co., Milwaukee
Product Promoted: Miller High Life beer
Objective: To generate consumer interest in "The High Life Man Knows Not All Gifts Get Returned" promotion and strengthen the Miller High Life brand.
Introduction: November 1999
Construction/Materials: Paperboard, static clings, corrugated
P-O-P Company: Zipatoni, St. Louis

Client: Miller Brewing Co., Milwaukee
Product Promoted: Icehouse beer
Objective: To promote Icehouse beer and holiday cheer at the point-of-sale.
Introduction: November 1999
Construction/Materials: Corrugated, static clings, paperboard
P-O-P Company: Zipatoni, St. Louis

Client: Green Mountain Cidery Inc., Springfield, Vt.
Product Promoted: Woodchuck Draft Cider
Objective: To promote Woodchuck cider in both on- and off-premise accounts.
Introduction: November 1999
Construction/Materials: Corrugated, paperboard

Product: Red Dog beer
Number of displays: 1,268
P-O-P company: Stout Marketing, St. Louis
Distribution: Off-premise
Introduction: May 1999
Duration: Permanent
Construction: Screen printed with special whites on clear, pan-formed, 32-gauge aluminum
Display set-up: Distributors and retail staff
This promotional tacker for Red Dog beer parallels the personality of its consumer: gritty and original.

Client: Miller Brewing Co., Milwaukee
Product Promoted: Molson beer
Objective: To increase the visibility and sales of Molson with a variety of on- and off-premise display pieces.
Introduction: November 1999
Construction/Materials: Corrugated, paperboard, static clings
P-O-P Company: Zipatoni, St. Louis

Client: Anheuser-Busch, St. Louis
Product Promoted: Busch beer
Objective: To generate the feel of holiday warmth at retail using a Christmas tree theme in an effort to promote beer sales during the key holiday party season.
Introduction: November 1999
Construction/Materials: 200-pound B- and E-flute, full litho-mounted, LED lighting
P-O-P Company: Phoenix Display, West Deptford, N.J.

Everbrite Inc.
Boston Beer Co.
Comments: The injection-molded unit was designed to look like a pint glass, but still fit within the tight confines of the stanchion area. Each seasonal brand has its own changeable insert graphic litho-printed on vinyl.