Beer

Client: Miller Brewing Co., Milwaukee
Product Promoted: Miller Lite beer
Objective: The banners/blankets were used to take advantage of Miller Lite's sponsorship of NFL teams with attention-getting end-aisle displays. The artwork was developed to allow beer distributors to take advantage of local team relationships by dropping in other graphics. The waitstaff aprons leveraged the sponsorship of the Super Bowl and featured the same imagery used in national print and television ads.
Distribution: Bars and supermarkets

Client: Anheuser-Busch Inc.,St. Louis
Products Promoted: Michelob family of beers
Objective: The fireplace display was designed to increase sales/marketshare for Michelob throughout the holiday season. It is flexible and customizable to promote various products.
Distribution: Supermarkets, liquor stores
Construction/Materials: Corrugated
P-O-P Company: Phoenix Display/International Paper,Thorofare, N.J.

Client: Anheuser-Busch, St. Louis
Distribution: On-premise
Size of Run: 1,500
Producer: Everbrite, Greenfield, Wis.
Division: Permanent, Signage: Illuminated
Objectives: The goal was to achieve the visual impact of neon without the conventional look. Through the combination of black acrylic, metal laminate, laser-cut stainless-steel shapes and neon glass, an "architectural" look was attained. This reinforces the product's image and positioning as hip and high-end.

Client: Miller Brewing Co., Milwaukee
Distribution: On-premise accounts
Size of Run: 1,250
Producer: Array Marketing Group Inc., KCS Industries, Milwaukee
Division: Permanent, Beer: On-premise -- Non-illuminated or Non-motion
Objectives: The marketing goal was to gain dominant placement in on-premise accounts that would communicate the personality and image of the Lite brand.

Client: DVC, Morristown, N.J.
Distribution: Mexican-themed restaurants and bars
Producer: Heritage Sign and Display, Nesquehoning, Pa.
Division: Permanent, Signage: Non-illuminated
Objectives: The chalkboard promotes the authenticity of Tecate beer in Mexican-themed locations. It can be used to advertise in-house specials and featured items. The polyurethane foam used to create the chalkboard frame looks like authentic Mexican terra cotta tile.

Product: Rheingold beer
Number of displays: 100
P-O-P company: Hankscraft/AJS, Reedsburg, Wis.
Distribution: Bars in New York City
Introduction: August 2000
Duration: Permanent
Construction: Molded urethane
Display set-up: Distributors
The Statue of Liberty tap handles promoting Rheingold beer have flames that light up every time a beer is poured.