Beer

Client: Sterling Rice Group, Boulder, Colo. (for Smirnoff)
Product Promoted: Smirnoff Ice beer
Objective: The sign was designed to promote the new line of Smirnoff Ice beer. It has a dimmer that allows the retailer to control the amount of light emanating from it.
Distribution: Bars, restaurants and delis
Construction/Materials: Neon tubing, screenprinted translucent styrene face, metal frame and power transformer
P-O-P Company: Array Marketing Group, Thomson-Leeds Division, New York

Clients: Molson Breweries, Miller Brewing Co., Anheuser-Busch Inc.
Product Promoted: Beer
Objective: The table tents are designed to increase on-premise sales by heightening consumer awareness of the specific brands carried by the establishment.
Distribution: On-premise locations
Construction/Materials: Acrylic that is laser-cut or routed
P-O-P Company: Acrylic Designs Inc., Springfield, Vt.

Client: DVC, Morristown, N.J.
Distribution: Mexican-themed restaurants and bars
Producer: Heritage Sign and Display, Nesquehoning, Pa.
Division: Permanent, Signage: Non-illuminated
Objectives: The chalkboard promotes the authenticity of Tecate beer in Mexican-themed locations. It can be used to advertise in-house specials and featured items. The polyurethane foam used to create the chalkboard frame looks like authentic Mexican terra cotta tile.

Product: Rheingold beer
Number of displays: 100
P-O-P company: Hankscraft/AJS, Reedsburg, Wis.
Distribution: Bars in New York City
Introduction: August 2000
Duration: Permanent
Construction: Molded urethane
Display set-up: Distributors
The Statue of Liberty tap handles promoting Rheingold beer have flames that light up every time a beer is poured.

Client: Madden Communications, Woodale, Ill.
Distribution: Bars/restaurants/liquor stores
Size of Run: 800
Producer: Stout Marketing, St. Louis
Division: Permanent, Signage: Metal
Objectives: The objective here was to create a lasting, high-quality image for the brand. To accomplish this, a variety of materials were used: four-color process screen-printing on .032 gauge white aluminum with a clear polyset gloss varnish.

Client: Anheuser-Busch, St. Louis
Distribution: On-premise
Size of Run: 1,500
Producer: Everbrite, Greenfield, Wis.
Division: Permanent, Signage: Illuminated
Objectives: The goal was to achieve the visual impact of neon without the conventional look. Through the combination of black acrylic, metal laminate, laser-cut stainless-steel shapes and neon glass, an "architectural" look was attained. This reinforces the product's image and positioning as hip and high-end.