Advantages of New Players in the Retail Media Space

This location analytics report delves into the brick-and-mortar potential of Costco's and Wawa's new retail media networks. It highlights key advantages these retailers bring to the table, such as Costco's regional dominance in wholesale club visits, making it an ideal choice for advertisers aiming for maximum exposure. Additionally, it examines how Wawa's strategic expansion can be leveraged by partners to target more diverse audiences. The report offers in-depth insights into how these retail giants can enhance their media networks to benefit advertisers and partners alike. Read the full report for comprehensive analysis and actionable strategies.