Amazon and Best Buy Deepen Relationship

Amazon and Best Buy have finalized a deal that will allow Best Buy to tap into Amazon's customer network and Amazon to market its technology to a wider array of shoppers.Amazon and Best Buy jointly announced they will team up to bring the next generation of Fire TV Edition smart TVs to customers in the U.S. and Canada. As a first step in the partnership, Best Buy will launch more than ten exclusive 4K and HD Fire TV Edition models from Insignia and Toshiba, beginning this summer.“Amazon and Best Buy have a long history of working together, and today we take our partnership to a new level,” said Jeff Bezos, Amazon chief executive officer. “These Fire Edition smart TVs by Insignia and Toshiba deliver beautiful visuals and all the movies and TV shows you love, with an experience that gets better every day with Alexa. We could not have a better partner in this endeavor.”Earlier this week Amazon grabbed the top spot in Dealerscope's Top 101 Consumer Electronics Retailers list, pushing aside Best Buy, which had been tops on the list since 2013.The newly designed smart TVs come with the Fire TV experience built-in, bringing together live over-the-air TV and streaming content into one location.“Our goal is to enrich the lives of our customers by offering them the very best products and services, whether they come to us online, visit our stores, or invite us into their home,” said Hubert Joly, Best Buy chairman and CEO. “Our partnership with Amazon is exciting because we believe Fire TV Edition delivers an incredible user experience and further strengthens the growing connection between home theater, home automation and voice control.”The partnership with Amazon is an example of Best Buy’s unique role in working with the world's foremost technology companies, helping to commercialize their innovations and bring them to life for the consumer. The company accomplishes this through customer-focused curation of the technology it sells online and in-store; in-store demonstrations offering hands-on experiences for customers; needs-based selling expertise designed to solve problems and address lifestyle needs; and, services that support customers in installing, setting up and operating their technology. Best Buy has played this role in a number of areas, including, most recently, 4K televisions, premium computing and the smart home.Customers in the U.S. will have the ability to purchase the first Fire TV Edition smart TV from Toshiba beginning this summer, with additional models to be released in 2018. Fire TV Edition smart TVs will be available exclusively in Best Buy stores, on bestbuyuy.com, and for the first time, from Best Buy as a third-party seller on Amazon.com. The new Fire TV Edition smart TVs will be available for purchase in Canada later this year.

Amazon and Best Buy Deepen Relationship

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