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Member Report: The State of Dynamic Advertising

The new report looks at how dynamic creative optimization (DCO) is poised to change as agencies increasingly rely on first-party data.
Advance Powered by Loblaw

With retail media accounting for 1-in-5 digital ad dollars spent in Canada in 2023, Loblaw that same year launched its own retailer media network, Advance powered by Loblaw.
Join Top U.S. Retailer Media Networks at P2PI's Storefronts Event

On Sept. 12, marketers will hear from CVS Media Exchange, Kroger Precision Marketing, Walgreens Advertising Group, Dollar General Media Network, Costco and others on their visions for 2025.
Attend P2PI LIVE & Expo in November

The event, which will take place in Schaumburg, Illinois, promises a blend of education, inspiration and valuable insights.

Seeking Brand Participants for Trends Survey on Retail Media Networks

P2PI is calling on consumer product marketers across categories to take our 10-minute survey rating retailer networks and their performance. The first 100 participants will receive an Amazon e-gift card.

Member Exclusive

7-Eleven Celebrates Its Anniversary With Green Day's Coffee Brand

7-Eleven is partnering with Punk Bunny, rock band Green Day’s coffee brand, for a limited-edition and exclusive blend marking the 30th anniversary of the band’s breakout album, "Dookie," as well as the 60th anniversary of the convenience store chain first offering coffee to-go.

International

Morrisons Focuses on Loyalty With Price Cuts

The U.K. supermarket chain is offering its More Card members savings on more than 2,000 SKUs.

Lowe’s NFL Campaign Targets Millennial Homeowners

The retailer has enlisted football stars, its red vest associates and select brand partners for its 360-degree marketing campaign. "All the Ways We Help" showcases Lowe’s tools and services that help improve shoppers’ home game.

Member Exclusive

Pringles Brings Mexican Flavors to 7-Eleven

Kellanova’s Pringles is selling a limited-edition "Mexican Street Corn" flavor exclusively at 7-Eleven.

Industry News Briefs

Sep 5, 2024
Vanguard Cos. Appoints National Account Manager
Sep 4, 2024
Consumer Edge Launches SKU-Level Data Offering
Sep 2, 2024
Home Depot's RMN Upgrades Sponsored Products
Aug 27, 2024
Circana to Acquire Nielsen’s Marketing Mix Modeling Business & NCSolutions

Top Retail Media Stories from August

Instacart, Ahold Delhaize, Google and others announced retail media-related advancements, collaborations and other news last month.
Albertsons Media Collective

Albertsons Media Collective taps in to purchase data from more than 100 million shoppers across the country, including more than 30 million members of the company’s loyalty program.
Top 'In-Store Experience' Stories from August

Sainsbury’s, SpartanNash, Ace Hardware and others unveiled store initiatives and updates last month.
Foxtrot to Reopen First Store

The Chicago-based grocery/convenience store chain returns to the Gold Coast neighborhood with an expanded coffee and culinary experience after abruptly shuttering operations in April.
Member Exclusive
Sobeys Campaign Feeds Olympic Dreams

The Canadian retailer activated its sponsorship of Team Canada at the 2024 Paris Olympic and Paralympic Games with its third “Feed the Dream” campaign.

Retail Media Unplugged Video Series

Tune in to our video series, "Retail Media Unplugged," which dives into the nitty gritty of retail media, to explore the latest trends, strategies, and tactics for success

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Need Intel on the Retail Industry? Join us!

Featuring special retailer guests in each episode, join us for a dialogue about current trends and strategies that are driving innovation for the next era of retail.

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Unlocking Commerce's Potential in a Multiverse of Me

In this Learning Lab educational course, Momentum’s Jen Olliges and Jason Alan Snyder discuss how the retail landscape is transforming and how AI is at the forefront of this evolution.

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