Sports Sponsorships

Client: Hershey Foods Corp., Hershey, Pa.
Distribution: Convenience stores, supermarkets and mass merchants
Size of Run: 7,500
Producer: Oxford Innovations Division of Tim-Bar Corp., New Oxford, Pa.
Division: Temporary, Candy, Gum and Mints
Objectives: The gas pump display with NASCAR graphics ties in the promotional Reese's Miniatures Hot Wheels Cane with number "94" Reese's Racing sponsored car to generate sales of the candy.

Client: Nabisco, East Hanover, N.J.
Distribution: Supermarkets and mass merchants
Size of Run: 10,000
Producer: Oxford Innovations Division of Tim-Bar Corp., New Oxford, Pa.
Division: Temporary, Snacks, Cookies and Crackers
Objectives: The large display was designed to help drive trial and awareness among the 18-year-old to 34-year-old market. The NCAA Finals are second only to the NFL in fan intensity, so the client thought the unit would draw attention.

Product: "All Century Team Major League Baseball" book
Number of displays: 1,100
P-O-P company: Ideal Packaging Inc., Northfield, Ill.
Introduction: October 1999
Duration: Temporary
Construction: Corrugated
Display set-up: Retail staff
The display for Rare Air Media's "All-Century Team Major League Baseball" book featured a small footprint and a separate pocket to hold bookmarks that were offered as a gift-with-purchase.

South Beach Beverages utilizes lifestyle marketing to brand its beverage line as unique products with unique appeal, both on the shelf and through P-O-P.

Paul Flum Ideas Inc.
Surge Hockey 3-in-1 Iceman
Coca-Cola Co.
Comments: The design of this display features an interactive hockey game on top of an ice cooler. The lid replicates a hockey arena, complete with an ice rink, fans in the stands and players. The Surge and NHL logos were featured prominently on the ice and on the side of the lid. This created the awareness of the Surge/NHL alliance.