Sports Sponsorships

Client: Anheuser-Busch, St. Louis
Product Promoted: Budweiser beer
Objective: To tie in with A-B's sponsorship of NASCAR racing.
Introduction: February 1997
Producer: KCS Industries Inc., Hartland, Wis.

Client: Sports Image, Charlotte, N.C.
Product Promoted: NASCAR License Plates
Objective: To produce and sell more collector's souvenirs to NASCAR racing fans and to promote individual drivers within the racing industry.
Introduction: February 1998
Producer: Stout Marketing, St. Louis

Client: Kraft Foods Inc., Glenview, Ill.
Product Promoted: Jell-O gelatin
Objective: To gain consumer awareness of the free offer for a NASCAR mold with the purchase of four packages of Jell-O gelatin.
Introduction: May 1998
Producer: Conocraft, McAfee, N.J.

Client: Goodmark Foods Inc., Raleigh, N.C.
Product Promoted: Fire Cracker red hot sausage
Objective: To reposition an existing product utilizing the marketer's affiliation with NASCAR and a thematic design to gain more placement in convenience stores.
Introduction: March 1999
Producer: Triangle Display Group, Philadelphia

Client: Coca-Cola, Atlanta
Product Promoted: Coca-Cola
Objective: To communicate to Coca-Cola consumers and NASCAR fans through large signs.
Introduction: March 1999
Producer: Albert Screenprint Inc., Norton, Ohio

Client: Anheuser-Busch, St. Louis
Product Promoted: Budweiser beer
Objective: To promote A-B's sponsorship of NASCAR.
Introduction: March 1999
Producer: Small Wonder Inflatables Inc., El Cajon, Calif.

Client: The Valvoline Co., Lexington, Ky.
Product Promoted: Big Race Sweepstakes
Objective: To promote the "Big Race Sweepstakes" and Valvoline products in conjunction with NASCAR.
Introduction: January 1997
Producer: T&T Graphics, Dayton, Ohio

Client: Pennzoil, Houston
Product Promoted: Pennzoil oil
Objective: To promote Pennzoil in NASCAR and Fast Lube Shops stores.
Introduction: October 1998
Producer: U.S. Display Group Inc., Tullahoma, TN

Client: Goodyear Tire & Rubber Co., Akron, Ohio
Product Promoted: Goodyear tires
Objective: To heighten public awareness of Goodyear's support of NASCAR using eye-catching graphics and unique P-O-P.
Introduction: February 1999
Producer: Albert Screenprint Inc., Norton, Ohio

Client: Coca-Cola, Atlanta
Product Promoted: Coca-Cola
Objective: To boost cold beverage sales with a visually appealing display that showcases high-profile NASCAR drivers.
Introduction: October 1998
Producer: Paul Flum Power Merchandising, St. Luis