Pernod Ricard USA’s Absolut is activating its official sponsorship of the Coachella Valley Music and Arts Festival with an experience aimed at forming friendships, both on the festival grounds and virtually.
Target has become the exclusive brick-and-mortar retail partner of Gainful, a direct-to-consumer performance nutrition brand known for its custom protein powders.
TikTok continues to take the world by storm. Every day, more brands are capitalizing on the app’s audience of over 1 billion users spending 1.5 hours on the app each day. Popcorn Growth breaks down the trends to help brands stay ahead of the curve.
As director of brand activation and content at Crayola, Dixon leads a team that creates consumer connections every day, guided by four over-arching principles: authenticity, transparency, credibility and inclusivity.
We’ve seen companies consistently leverage these mini-marketing opportunities, partially made popular via social media, for recognizable occasions like “Galentine’s” Day and International Women’s Day as well as lesser-known micro-holidays.
