Social Media

Sam's Club, Best Buy, IAB and others announced retail media-related advancements, research and other news last month.

Here’s how marketing campaigns achieve multiple goals across functions, writes Blue Chip's Dan Eisenberg.

Sports sponsorships are so prevalent in the marketing world — and are a large chunk of big brands’ annual advertising budgets. Here’s a sample of the activations we’ve spotted this year.

A limited-edition kitchen and houseware collection curated by country music icon Dolly Parton launched exclusively at Dollar General in July.

Marketing leaders weigh in on Google’s decision to scrap third-party cookies.