Mondelez International’s Sour Patch Kids provided Circle K with an exclusive "strawberry watermelon" flavor for its Froster frozen beverages as the brand expanded its line of fruit-flavored candy.
Research from Bazaarvoice finds that shoppers are influencing shoppers through user-generated content along the path to purchase, with social media playing an increasingly important role.
Instacart will leverage Advantage Unified Commerce to develop retail media solutions while giving AUC clients access to advanced testing of the delivery platform's ad formats and other benefits.
