Loyalty Marketing

In this webinar, we look at how, by mixing traditional methods with digital flair, brands can stay ahead of trends making sure they’re always relevant in this fast-paced world.

See how the brand is highlighting the launch of its rewards program and encouraging sign-ups through a sweepstakes.

Danone’s Activia recently wrapped a sweepstakes at Loblaws that awarded one member of the retailer’s PC Optimum loyalty program 10 million points.

There are a few key trends and strategies tied to this powerful tool, writes Sherif Fahmy of Inmar Intelligence.

The company will soon leverage advanced data insights to deliver hyper-targeted, personalized experiences.

The Path to Purchase Institute's latest proprietary consumer research surveyed shoppers in English and French to understand how retail media touches them and its overall impact.