Forming Strategic Alliances As marketers try to strengthen and broaden the appeal of their P-O-P programs, many have found that marketing partnerships can significantly intensify their in-store efforts. Meijer Fuel Rewards Program Continues to Expand Comparison Methods for Identifying Heavy Users Miller and the NFL Culture Club: Ethnic Marketing at the Point-of-Sale Ethnic marketing is rife with challenges and opportunities for brand marketers who understand their audience. Korn Display Ships Prior to Concerts Hey, Is That Your Old Rag Doll? New Techniques to Generate Key Marketing Insights Laddering and prototyping analyses use in-depth interviews and structured visualization to generate key insights into consumer behavior. The Practice Of Loyalty Marketing The whys and hows of developing an effective loyalty program City Brewery Utilizes Upscale Glorifier Amstel Light Aims to Lighten Your Tax Worries Stop pulling your hair out! First Previous 1229 1230 1231 1232 1233 Next Last
