Cheers! A Beer, Wine & Liquor Merchandising Report Marketers of beer, wine and liquor are raising consumer awareness among the myriad products in stores today ... and raising their spirits in the process. Not All Customers Are Created Equal Using Customer Segmentation In Loyalty Marketing To Identify & Target Best Customers Tie-Ins Drive 'Rugrats' Launch Guinness Import Launches Caffrey's Irish Ale Promotion Piecing Together Account-Specific P-O-P Product marketers are responding to demands for customized P-O-P by getting to know big-box retailers and learning to work within limits California Apple Commission Promotes Animated Seedman Character Schultz Outlines Five Criteria for Measuring Return on Brand Value Korbel Toasts New Year With Millennium P-O-P Chevron Develops Tic Tac Techron Game Country Pride Teams with NASCAR to Help Speed Profits First Previous 1232 1233 1234 1235 1236 Next Last
