In-Store Media

The retailer is testing two new ad formats at its brick-and-mortar locations: product demos that connect to Walmart.com and targeted Walmart Radio spots.

We present a sampling of how brands and retailers are using QR codes to create omnichannel marketing efforts and interact with consumers.

Here’s the inside scoop on what to expect at Retail Media Summit, June 27-30 in Chicago.

Executive Art Sebastian discusses standing up a retailer media network as well as the c-store chain’s unique position in America’s Heartland.

The mass merchant spotlighted women-owned CPG brands and launched a special art collection featuring work from three Midwestern women.

The inclusive and sustainable DTC brand launched at 380 Target stores and Target.com in March.

Learn & Earn in-store signage, branded QR codes and shelf tags to launch at 19 stores across eight states this summer.

The Goody Tru collection, designed by three multicultural female artists, is the largest and first-ever collaboration for the brand.

Following a three-year pilot with Microsoft-backed Cooler Screens, Kroger is rolling out digital smart screens to 500 stores.

More than double the reach of digital audiences, in-store media enables brand advertisers to reach shoppers at scale, and drives measurable conversion.