Games/ Contests/ Sweepstakes

Product: Famous Amos cookies
P-O-P company: MC2, Atlanta; CB Displays, Rural Hall, N.C.
Number of displays: 6,000
Distribution: Supermarkets and convenience stores
Introduction: May 1996
Duration: Promotional
Construction: Corrugated
The sweepstakes header card, with illustrations of a giant cookie, a spaceship and an astronaut, attaches to the top of the 5-foot-tall corrugated floor display.

Product: Single-serve snacks
Number of displays: 25,000
P-O-P company: Clarion Promotion, Greenwich, Conn.
Distribution: Convenience stores
Introduction: June 1995
Duration: Promotional
Construction: Corrugated
Read the clever header card carefully. While it draws a link between the purchase of a Nabisco single pack and a fountain drink and the chance to enter the contest, no purchase was necessary for contest entrants.