Games/ Contests/ Sweepstakes

Product: Bosch portable electric power tools
Number of displays: 1,500
P-O-P companies: Marketing Expressions Inc. (design), Des Plaines, Ill.; Mack Chicago Corp. (manufacture of ballet box), Chicago; Graphic Arts Services (manufacture of poster, easel card and ballet box header), Barrington, Ill.
Distribution: Hardware and home centers
Introduction: October 1996
Duration: Semipermanent
Construction: Corrugated ballet box; poster and easel card; die-cut ballet box header

Product: Seasoned Salt
Number of displays: 2,500
P-O-P companies: Gage In-Store Marketing (manufacturing), Minneapolis; MGA Partnership Marketing (design), Paramus, N.J.
Distribution: United Artists Theaters
Introduction: June 1996
Duration: Temporary
Construction: Corrugated
Movie fans who visited United Artists Theaters got a taste of Lawry's Seasoned Salt via a brightly-colored countertop sampling unit.

Product: Finale Weed & Grass Killer and Today's Homeowner magazine
Number of displays: 3,000
P-O-P companies: Ferrare & Fleming Advertising (co-designer), Plymouth Meeting, Pa.; Phoenix Display and Packaging Corp. (co-designer and manufacturer), West Deptford, N.J.
Distribution: Lawn & garden and hardware stores
Introduction: March 1997
Duration: Semipermanent
Construction: Corrugated; acrylic pocket; skirted pallet; four-color header

Product: Breathe Right nasal strips
P-O-P companies: Reynolds Guyer Designers Inc. (display), St. Paul, Minn.; ABZ Inc. (graphics), Minneapolis
Distribution: Pharmacies, supermarkets, sporting goods stores, c-stores
Introduction: October 1996
Duration: Temporary
Construction: Corrugated (display)
A promotional poster of wide receiver Jerry Rice drew attention to a sweepstakes promotion by CNS Inc. for its Breathe Right nasal strips, marking the first promotion for the combined cough/cold and football season.

Mother's Cake and Cookie Co., Oakland, Calif., is giving consumers a chance to vote for more than just the last president of the 20th Century this fall.
   Circus Animal Cookies will soon be available in an additional color -- blue, green, yellow or purple -- depending on how consumers vote in supermarkets across the country. The company's Third-Color Election in-store promotion features a floorstand display that also serves as sweepstakes headquarters and election ballot boxes. The program was produced by Gage Marketing Communications, Newport Beach, Calif.