Ethnic Marketing

Recent retail news includes Kroger's CEO saying its merger with Albertsons would mean lower prices and higher wages, and Walmart Canada making its Lunar New Year promotions more inclusive than ever.

An award-winning campaign with Marvel’s ‘Black Panther’ included augmented reality and store displays.

Data from two new consumer studies provides insights into non-alcoholic beverage consumption as well as LGBTQ+ marketing sentiment.

The annual application process for diverse-owned suppliers closes Feb. 2.

The "My Joy" commercial is a continuation of the manufacturer's five-year plan to increase investments, representation and amplification of diverse creative voices in front of and behind the camera.

One campaign won an OmniShopper Award in the "Packaging" category.

The hard seltzer brand is getting in on the "sober curious" trend with a product line that will debut with four flavors just in time for Dry January.

Recent research from Collage Group shows that most LGBTQ+ consumers think brands’ efforts to woo their demographic come across as insincere.