Displays & Signs

Product: Whittle Communications Dental Health Adviser
Number of displays: 37,000
P-O-P company: Trans World Marketing, East Rutherford, N.J.
Distribution: Dental offices
Introduction: February 1992
Duration: Permanent
Construction: Wood and plastic
The display was given a wood frame to better blend with the upscale decor of doctors' offices. It can be used mounted on a wall or set on a table top.

Product: Bats, IncrediBalls, and ball and batter's gloves
Number of displays: 500
Average unit cost: $400 (to retailer)
P-O-P company: RTC Industries, Chicago
Distribution: Sporting goods stores and mass merchants
Introduction: April 1992
Duration: Permanent
Construction: Interactive electronics, injection-molded case with sheet-metal back and graphics overlay with screening process

Products: Stroh's and Stroh's Light beers
P-O-P companies: Moebius Printing Co., Milwaukee (printing); Wescott Paper Products Co., Detroit (die cutting and finishing)
Distribution: Grocery and liquor stores
Construction: Printed on paper and mounted to chipboard

Type: Floorstand
Product: A Touch of Sun hair color
Client: Clairol Inc.
P-O-P company: Henschel-Steinau Inc., Englewood, N.J.
Construction: Rubber-plate printed corrugated cardboard; four-color process lithograph mounted to corrugated cardboard and chipboard and then die cut
Introduction: January 1992

Type: Floorstand
Products: Skin Bracer and Bic Shavers
Clients: Mennen Co. and Bic Corp.
P-O-P company: U.S. Display Group, Newark, NJ
Construction: Acetate gravity-feed chute; preassembled base with shelves; litho-mounted sign with tear pad
Introduction: September 1992
Comments: Mennen and Bic needed one display to marry both the Skin Bracer and Bic Shaver products together. This one-piece pop-up display accommodates three scents of aftershave and utilizes the sign with a gravity-feed chute to accommodate the shavers.

Type: Floorstand spinner
Product: Calendars
Client: Warner Press
P-O-P company: E and E Display Group, Lawrence, Kan.
Construction: Metal center pole; injection-molded base; corrugated cardboard parts are gravure solid-coat printed and then coated for water and dust resistance; screen-printed logo; sign is litho mounted and then die cut
Introduction: June 1992