Brand Watch: Splenda Embraces Trends, Occasions The brand stages short but effective campaigns at various retailers. Special Report: Path to Purchase Trends 2024, Part 2 The second part of our annual survey shines the spotlight on retail media, social media, e-commerce, in-store and more. Unlocking an Untapped Channel There is a type of consumer marketing that offers rich data and 100% attribution, writes Snipp Interactive's Tom Burgess. Brands Flock to TikTok Shop Amid Platform Headwinds Brands are still betting on the social media platform’s commerce opportunity amid rising seller fees, slowing user growth and a potential U.S. ban. PetSmart Updates Its Treats Rewards Program PetSmart has been heavily promoting an updated version of its Treats Rewards loyalty program that launches April 2. Home Depot 'Doubles Down' on Retail Media, Rebrands Network Home Depot updated Retail Media+ to Orange Apron Media and introduced a new partnership with Univision. P&G Runs Spring Cleaning Incentive at Home Depot The Home Depot encouraged shoppers to stock up for spring cleaning with a bulk-purchase incentive on supplies from Procter & Gamble. Bugles 'Buy Any 2' Floorstand Family Dollar Takis 'Elevate Your Game' Floorstand Downy 'Get Your Gear Game Day Ready' Floorstand First Previous 31 32 33 34 35 Next Last