Co-Marketing

Rabanne took its shiny gold traveling consumer experience to the retailer to introduce and promote its prestige, vegan products through a celebrity makeup artist appearance and demos.

The Honest Company teamed up with bilingual publisher Lil' Libros in August for a limited-edition line available exclusively at Walmart.

Gerber Childrenswear’s Modern Moments by Gerber, a Walmart exclusive, launched a line of licensed Harry Potter apparel this summer.

The brands did social media outreach together and also activated at numerous retailers, including Walmart, Albertsons Cos., Ahold Delhaize and Kroger.

Give Back Beauty partnered with actress Blake Lively to bring a new haircare brand exclusively to Target.

The Canadian retailer is running a trio of sweepstakes tied to purchases of products from major brands.