Circular Features

Kroger, 7-Eleven, Southeastern Grocers, Amazon and others shared retail media-related advancements and news during the month.

SEG’s solution replaces static PDFs with interactive, dynamic circulars featuring video and recipes, with more enhancements to come.

While larger chains have spent years modernizing the format through integrated personalization, richer media, off-site distribution and performance measurement, many regional and independent grocers remain reliant upon circulars stuck in an earlier era.

Market 32, Price Chopper and Tops Markets launched redesigned websites and mobile apps powered by Instacart’s Storefront Pro.

ShopRite targeted shoppers looking to stock up for the back-to-school season by partnering with several major CPGs for bulk-purchase incentives.

Personalized content, stronger omnichannel tools and targeted ad campaigns point to new supplier opportunities.

Metro continues to encourage shoppers to join the Moi loyalty program it launched in October 2024 with the help of big brands, including working with Kraft Heinz to run three summer sweepstakes for members.

Kraft Heinz Co. has encouraged Sobeys shoppers to stock up with a series of bulk-purchase incentives.