Digital Marketing

We present a case study for this 2024 REGGIE Award winner: Walmart Ugly Sundaes.

Expert researchers will explore emerging trends redefining consumer behavior and the growing influence of digital innovation on Nov. 13 in Schaumburg, Illinois.

Why Contextual Commerce Media is Crucial for CPG Success

Financial terms are not being disclosed but the deal has closed. The partnership will allow the two companies to offer their clients end-to-end commerce solutions.

The standards, which are open for public comment until Nov. 1, include clear terminology and recommended ad formats and store zones.

The new report looks at how dynamic creative optimization (DCO) is poised to change as agencies increasingly rely on first-party data.

Navigo Marketing has expanded its online retail management services beyond Amazon to include category leaders Ulta and Sephora.

Ranjana Choudhry joins the company’s MarTech leadership team from her previous role as vice president of advertising and social media at Wakefern.

Clinch shares tactics for collaborating on dynamic creative optimization for efficiency and campaign success.

Ibotta will be Instacart's preferred third-party coupon provider across product categories on its mobile app and website.