Procter & Gamble (P&G)

Client: Procter & Gamble, Cincinnati
Producer: Rand Display Inc., Teaneck, N.J.
Comments: The bright red color and large graphics on the header, along with the distinctive Pringles logo and familiar slogan, improved the visibility of the product. The display provides for better stocking and product presentation and allows for flexibility to shelve various packages.

Ethnic marketing is rife with challenges and opportunities for brand marketers who understand their audience.

Client: Iams Pet Foods, Dayton, Ohio
Product Promoted: Eukanuba cat food
Objective: To build brand awareness with new packaging that shows a genetic link between domestic cats and large outdoor cats.
Introduction: March 1999
Number of Displays: 2,000
Construction/Materials: Flexcon removable floor graphics vinyl with a skid-resistant overlay
P-O-P Company: T&T Graphics Inc., Dayton, Ohio

Client: The Gillette Co., Boston
Product Promoted: Razors
Objective: To create a durable and cost-efficient display for merchandising Gillette's Sensor Excel razors in 30 Costco warehouse clubs throughout Canada.
Number of Displays: 30
Construction/Materials: Painted wood pallet, fabricated wood interior structure, corrugated fillers and false bottom, extruded plastic corner channels and edges, plastic side graphic panels, vacuformed and fabricated plastic top spacers, process screenprinted graphics on side panels and top spacer.

With a reorganized permanent merchandising department, Gillette is leveraging its buying power with suppliers and strengthening its market position at retail.

Giving Back Paks' for kids promote seven consumer brands on floorstand

Spalding has recruited a team of consumer packaged goods experts to overhaul the company's merchandising efforts and put P-O-P in the starting line-up.