Procter & Gamble (P&G)

Patent: US 6,173,844 B1
Issued: Jan. 16, 2001
Inventor: Frederick M. Avery, Phoenix
Assignee: Gillette Canada Inc., Kirkland

Disney characters highlight decorating accessories units at mass merchants and home centers

Retail Category: Home Decor & Hardware Stores
Display Type: Freestanding, Aisle, Shipper or Pallet (Temporary)
Producer: Promo Edge, Division of Menasha Corp., Mequon, Wis.
Client: Sherwin-Williams
Objective: To sell the core product features and characteristics of Krylon brand spraypaint and give consumers new project suggestions and reasons to make a purchase. This display program fostered additional sales of Krylon's main colors as well as provided a platform for the increased sales of new colors.

Retail Channel: Decor & Hardware Stores
Display Type: Permanent Signage
Campaign: Minwax Water-Based Stain Warehouse Door
Marketer: Sherwin-Williams Wood Care Group
Producer: Display Design & Sales, Philadelphia, Pa.

Retail Channel: Drugstores/Health Stores
Display Type: Permanent Freestanding Floor/Aisle Displays
Campaign: Oral-B Self-Standing Display
Marketer: Gillette
Producer: ARMO, Mexico City
This display was designed for easy assembly using just Christmas tree joiners and double-sided foam tape. The structure featured a powder coated 1 -inch-square tube for resistance and structure. To make the display lightweight, each side is screenprinted styrene and the header and footer are screenprinted corrugated plastic board.

Retail Channel: Mass Merchants
Display Type: In-Line, Gondola, Slatwall or On-Shelf
Campaign: Cover Girl's Brave New World
Marketer: Procter & Gamble
Producer: RTC Industries Inc., Rolling Meadows, Ill.

Retail Channel: Supermarket/Grocery Non-Food Items
Display Type: Permanent Freestanding Floor/Aisle
Campaign: Pert In-Store Demo Display
Marketer: Procter & Gamble
Producer: Prestige Display & Packaging, Fairfield, Ohio
The display was designed around a successful series of commercials. It helped tie print media and broadcast media together while reinforcing the brand awareness to consumers at a retail level.

Retail Channel: Home Decor & Hardware Stores
Display Type: In-Line, Gondola, Slatwall or On-Shelf
Campaign: H&C Concrete Stain Aisle Violator
Marketer: Sherwin-Williams Wood Care Group
Producer: Display Design & Sales, Philadelphia, Pa.