Procter & Gamble (P&G)

Retail Category: Mass Merchants
Display Type: Retail - Account Specific
Client: The Procter & Gamble Co.
Producer: Henschel-Steinau Inc., Englewood, N.J.
Size of Run: 1,000
Comments: A graphic panel on this endcap contains a before and after mirror used to simulate the effect new Crest Whitestrips dental whitening product could have on a customer's own teeth. Supporting graphics demonstrate the product's three-step application process.

Retail Category: Mass Merchants
Display Type: Freestanding - Temporary
Client: Procter & Gamble
Producer: Advertising Display Co., Lyndhurst, N.J.
Size of Run: 2,100
Comments: A co-marketing venture between Procter & Gamble and Costco, this pallet display merchandises Pampers diapers and Costco brand strollers.

Retail Category: Drugstores/Health Stores
Display Type: Countertop - Permanent
Client: The Gillette Co.
Producer: The Niven Marketing Group, Bensenville, Ill.
Size of Run: 10,000
Comments: This countertop display for Walgreens stores served as the core in-store design that was adapted for other configurations supporting the launch of the product. Targeted at women aged 12-49, the display was designed to complement the product's fluid, upscale packaging.

Retail Category: Mass Merchants
Display Type: Freestanding - Permanent
Client: Williamson-Dickie Mfg. Co.
Producer: AMD Industries Inc., Cicero, Ill.
Size of Run: 330
Comments: Designed out of sheet metal, expanded metal and laminated wood, these displays reflect Williamson-Dickie's desired rugged look for this store-within-a-store concept. Retailers can customize the product mix as they wish to increase turns and profitability.

Client: Procter & Gamble - Canada, Toronto
Products Promoted: Iams dog and cat foods
Objective: These extruded channel graphics designed for mass merchants and pet stores communicate the different properties and benefits of various Iams products. They were designed to be flexible enough to fit in a variety of locations.
Introduction: November 2000
Construction/Materials: PVC plastic, foam and magnetic tapes, push pins
P-O-P Company: IDMD Design & Manufacturing, Toronto