Procter & Gamble (P&G)

Client: The Gillette Co., Boston
Size of Run: 245
Production Date: August 2002
Awards: Gold, Design of the Times 2003
Producer: New Dimensions Research Corp., Melville, N.Y.
Division: Semipermanent, Supermarket Retailer
Comments: This display allows the Brookshire chain to merchandise $450 worth of Gillette products for both men and women at the front of the store.

Client: The Gillette Co., Boston
Size of Run: 750
Production Date: September 2002
Awards: Gold, Design of the Times 2003
Producer: New Dimensions Research Corp., Melville, N.Y.
Division: Permanent, Other Retailer
Comments: For the first time, Toys "R" Us granted up-front placement to a battery display. This gravity-feed display merchandised $3,600 worth of product in one turn of the display.

Client: Procter & Gamble Cosmetics, Hunt Valley, Md.
Size of Run: 1,100
Production Date: August 2002
Producer: Alliance, A Rock-Tenn Co., Winston-Salem, N.C.
Division: Temporary, Cosmetics: Multiple Product Line Merchandising
Comments: This endcap shipped to Target stores prepacked to ensure product placement was correct. A shade wheel helps the consumer select the right color and reduce the amount of product that is opened and "tested."

Client: The Gillette Co., Boston, Mass.
Introduction: March 2002
Number of displays: 225
Construction: Metal and wood cascading shelving, plastic extrusions, injection molding
Distribution: The Home Depot stores
P-O-P company: New Dimensions Research Corp., Melville, N.Y.

Retail Category: Mass Merchants
Display Type: Freestanding: Permanent
Client: The Gillette Co., Boston
Producer: IDI Group, Ste-Anne-de-Bellevue, Quebec, Canada
Size of Run: 8,000
Comments: Versatility is the hallmark of this display. It can be transformed any way the retailer wishes. It has trays to hold cans, hooks for razor cartridges and honeycomb trays for toothbrushes. The display can be mixed or hold just one product.

Retail Category: Home Centers & Hardware
Display Type: In-line, Gondola or On-shelf
Client: The Sherwin-Williams Co., Cleveland
Producer: Innovative Marketing Solutions Inc., Elk Grove Village, Ill.
Size of Run: 2,500
Comments: Installed in Sherwin-Williams stores nationwide, this display updated existing display components to keep costs down while creating a new color presentation. Sales of new Martha Stewart paints have been incremental without cannibalizing existing paint sales.

As the line between mass and prestige cosmetics continues to blur, less saturated beauty markets are being targeted to build sales.

Retail Category: Drugstores/Health Stores
Display Type: In-line, Gondola or On-shelf
Client: Procter & Gamble Co., Cincinnati
Producer: Henschel-Steinau Inc., Englewood, N.J.
Size of Run: 7,500

Retail Category: Supermarket: Non-Food Items
Display Type: In-line, Gondola or On-shelf
Client: The Gillette Co., Boston
Producer: IDI Group, Ste-Anne-de-Bellevue, Quebec, Canada
Size of Run: 1,000
Comments: To help reduce theft of blade cartridges, this display was designed to make noise each time a cartridge is removed. By drawing attention in this way, the unit has been found to reduce theft significantly after numerous tests in stores.