Mondelez Intl.

Mondelez International activated its National Collegiate Athletic Association sponsorship with a “Hometown Touchdowns” sweepstakes, earning the spotlight at Kroger by giving the retailer an exclusive overlay.

Mondelez, Molson Coors, Colgate-Palmolive and Avocados From Mexico are among this year's winners for standout activations driving shopper impact.

ShopRite targeted shoppers looking to stock up for the back-to-school season by partnering with several major CPGs for bulk-purchase incentives.

Albertsons, BP, Kroger, P2PI and others shared retail media-related advancements and news during the month.

Albertsons Cos.’ Jewel-Osco worked to build goodwill with local shoppers by partnering with more than a dozen CPGs to host multiple parties in Chicago to celebrate the eighth birthday of the banner’s cyclops mascot JoJo.