P2PI's roundup looks at the previous quarter's standout in-store activations and top news stories relevant to the Canadian commerce marketing community, along with proprietary shopper research factoids and an introduction to a Canadian member company.
On a recent investors call, the brand said it is doubling down on retail partnerships, targeted promotions and cost-saving initiatives to drive further growth and build out its standing in the category.
The funds will support the expansion of the in-store retail media platform into new retail locations, accelerate product development and scale its sales team.
The Lego Botanicals global pop-up shop tour is part of a multifaceted campaign designed to celebrate love and connection and remedy loneliness in an increasingly digital world.
Mood Media’s In-Store Marketplace operates a centralized platform designed to streamline how retailers, brands and solution providers activate and manage their ad campaigns.
