How Producers Should Handle RFPs Partnerships: The Numbers Point to Strategic Relationships Exclusive commitments between CPG clients and P-O-P producers can work exceptionally well, as long as the partners agree to 'trust, but verify.' Core Bidding: Relying on a Supplier Group Cuts Work, but Takes Work Bidding projects within to a core group of educated vendors is considered the ideal by many, as long as the purchasing department doesn't get nervous. How Clients Should Handle RFPs WWE Lays the 'Smackdown' 'The Hub': No Pain, No Gain Train it, hire it or acquire it -- agencies must be prepared to deliver account-specific marketing. Yoplait Looks Good in Pink Sony, Hershey Treat Kroger Target Adds 'Perfect' Pieces Wishful Thinking First Previous 84 85 86 87 88 Next Last
